17 Award-Winning Website Designs: What Makes Them Stand Out?

Good website design is essential for any business to succeed online. It must be visually pleasing, easy to navigate, and technically stable and secure. To help bring out some of the most inspirational designs, we have gathered 17 award-winning websites that have passed through several key award organizations. When creating your own website, consider the following principles of good website design: purpose of the website, simplicity, user experience and usability, parallax, bold colors and negative space, human element, construction quality with the resources available, crowdsourcing content, balance of various types of content, intuitive navigation, product presentation, and easy navigation.

Montage takes product presentation to the next level with this easy-to-maneuver landing page that clearly describes what your product is, what it looks like, product quality, and testimonials. The site is a great example of an approach you can use to highlight your product and the most important points that your users would be interested in finding answers to. Fixed secondary navigation allows users to easily navigate the page to find exactly what they're looking for. Zillow hits the nail on three points with its intuitive real estate site: being able to comfortably research what you're looking for, storing and storing what you like, and making it easier to find everything later. The search area within the heroes area makes it easy for new users to quickly select and search listings without having to search for a hidden search page. Revols takes a bold approach to its website by expanding its small, sophisticated headphones using macro photography and video.

Photography and video make the site incredibly product-focused, so its users are increasingly immersed in the experience that these headphones can offer you. The treatment of large fonts on this site is also a nice touch and contributes to larger-than-life headphone photography. The Teachers Guild is a professional community of educators that addresses some of education's most critical challenges. What makes this website award-winning is how it balances the various types of content, programs, solutions, approaches and collaborations without overwhelming visitors. When you arrive at this IBM website, it's clear why the design won an award. Parallax, bold colors and negative space shape the design and experience of the Swab the World website.

The organization raises awareness about stem cell donations. Their mission is to “ensure that every patient finds their partner”. Photos of couples who exhibit love and emotions bring a human element to a complex historical and scientific process. Don't be discouraged by the status of their awards, although none of the photos on this site are retouched with Photoshop, making it a practical example of construction quality with the resources available to you. Crowdsourcing NOWNESS is part of what makes it an award winner.

This means that most of their content comes from independent creatives, an increasingly popular way for companies to publish content. Now that you've seen several beautifully designed, award-winning platforms, consider these possible ideas when creating your own. Here are some suggestions we have to help you create a site that can appear on our list of best website design inspirations: take this free 10-question evaluation and discover how your website can begin to realize its full potential. In short, a good website must stand out in both form and function. It must have a clear purpose.

It should be visually pleasing and easy to navigate. It must work well for a wide range of visitors and be technically stable and secure. Good websites are attractive, functional and useful.

Lynette Roen
Lynette Roen

Unapologetic music fan. Award-winning travel geek. Incurable entrepreneur. Twitter lover. Avid social media expert.

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