12 Essential Features of an Easy-to-Use Website

Having a website that loads quickly is essential for providing a good user experience. According to a survey by Akamai, the average page load time in 2019 was 6.5 seconds. This was an increase from 50.3% the previous year. Website usability plays a vital role in the success of a website.

Good usability helps provide a seamless experience for visitors and improves their chances of success. It's one of the factors that differentiates a professionally designed website from the rest. Below are 11 usability features that every website should display. Try to write a maximum of 18 words or 50 to 80 characters per line and keep the paragraphs short and divided with strategic blank spaces. Use multimedia content to entertain and inform your potential customers.

An animated banner, attractive video, or interactive content will increase your site's interest quotient and keep your visitors longer. BUT, don't force your visitors to put up with something they don't care about or don't have time for, and don't let rich media overwhelm your other content. Don't neglect your HTML content for the sake of ostentation. Search engines don't have ears and can't read Flash, JavaScript, or even PDF files. Three of the most important aesthetic elements for effective web design are colors, typography and balance. It may not seem like much, but white space is a very important design element and is a must for effective web design. You should constantly test your website to ensure that it's as easy to use as possible and that it's effectively designed to maximize conversions.

In a truly effective website design, images can also be strategically placed to subtly guide users to where you want them to go. Effective website design includes making sure that your site is easily visible on all different operating systems, browsers, and devices. The effective design of a website is more than just looking good; the information on your website must flow in a logical and easy to follow pattern.

Lynette Roen
Lynette Roen

Unapologetic music fan. Award-winning travel geek. Incurable entrepreneur. Twitter lover. Avid social media expert.

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